Last updated: February 25, 2026
Effective date: February 25, 2026
Spark ("we," "our," or "the App") is a dating and connection app focused on users in Pakistan. This Privacy Policy explains how we collect, use, store, and protect your information when you use our mobile application and services. By using Spark, you agree to this Privacy Policy.
1. Information We Collect
1.1 Information You Provide
- Account information: Phone number, email address, and password when you register.
- Profile information: Name, profile photos, bio, date of birth, gender, gender preference, city/location, and interests.
- Verification: If you use our verification feature, we may collect and process identity-related documents and selfie photos solely for account verification and safety.
- Communications: Messages you send in chat, and any content you upload (e.g. photos or videos) within the app.
- Preferences: Discovery filters (e.g. age range, distance), notification settings, and other in-app preferences.
1.2 Information Collected Automatically
- Device information: Device type, operating system, unique identifiers, and app version to provide and improve the service.
- Usage information: How you use the app (e.g. features used, interactions) to improve the app and user experience.
- Log data: General technical logs (e.g. errors, performance) to operate and secure the service.
We do not collect precise location (e.g. GPS) beyond the city/location you choose to display on your profile.
2. How We Use Your Information
We use the information we collect to:
- Create and manage your account and profile.
- Provide matching, discovery, likes, and chat features.
- Verify accounts and promote safety and trust on the platform.
- Send you notifications (e.g. new matches, messages) if you have enabled them.
- Improve the app, fix issues, and develop new features.
- Enforce our terms of service and prevent misuse, fraud, or harmful behaviour.
- Comply with applicable laws and respond to lawful requests.
We do not sell your personal information to third parties for advertising or marketing.
3. How We Store and Process Your Data
- Storage: Your data is stored on secure, industry-standard cloud infrastructure. Profile photos and media may be stored with third-party storage providers (e.g. cloud storage) that we use to run the service.
- Hosting: Our backend and databases are hosted on secure cloud platforms to ensure reliability and security.
- Retention: We retain your information for as long as your account is active and as needed to provide the service, comply with law, and resolve disputes. If you delete your account, we will delete or anonymise your personal data in line with our retention policy, except where we must keep it for legal or safety reasons.
4. Sharing of Your Information
We may share your information only in the following cases:
- With other users: Your profile (name, photos, bio, age, city, interests) is visible to other users according to the app's functionality and your settings. Messages are visible to the people you chat with.
- Service providers: We use trusted service providers for hosting, databases, storage, and analytics. These providers are bound by contracts to protect your data and use it only to provide services to us.
- Legal and safety: We may disclose information if required by law, court order, or government request, or to protect the rights, safety, or property of Spark, our users, or the public.
- With your consent: We may share information in other ways if we clearly ask for and you give your consent.
We do not sell or rent your personal information to advertisers or data brokers.
5. Data Security
We use appropriate technical and organisational measures to protect your data, including encryption where applicable, secure access controls, and regular security practices. No method of transmission or storage is 100% secure; we strive to protect your information but cannot guarantee absolute security.
6. Your Rights and Choices
You have the right to:
- Access: Request a copy of the personal data we hold about you.
- Correction: Update or correct your profile and account information in the app or by contacting us.
- Deletion: Request deletion of your account and associated personal data, subject to legal and safety exceptions.
- Opt-out of marketing: Control push and in-app notification settings in your device and app settings.
- Withdraw consent: Where we rely on your consent, you may withdraw it at any time.
To exercise these rights, use in-app settings where available or contact us using the details below. We will respond in line with applicable law.
7. Children's Privacy
Spark is not intended for users under 18. We do not knowingly collect personal information from anyone under 18. If you believe a user is under 18, please contact us and we will take steps to remove that account and any associated data.
8. International Transfer
Your data may be stored and processed in countries other than Pakistan (e.g. where our service providers operate). We ensure appropriate safeguards are in place to protect your information in line with this Privacy Policy and applicable law.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy in the app and/or on our website and updating the "Last updated" date. Your continued use of Spark after changes become effective means you accept the updated policy. We encourage you to review this page periodically.
10. Contact Us
If you have questions, concerns, or requests about this Privacy Policy or your personal data, please contact us:
This privacy policy is required for compliance with Google Play's Developer Program Policies and is intended to meet the disclosure requirements for apps distributed on the Google Play Store.